The Calgary Stampede has launched its new brand identity, a significant step forward in its ambitious plan to create a year-round destination for Calgarians and visitors.

TAA Member ConeHouse supported the launch as brand site developer, working with design firm KADG.

The site provides information about the new program to employees, volunteer community, media, agencies and suppliers. Key areas of information include positioning, design guidelines including logo use, colour and typography, common design specifications and logo file downloads. The provides information and resources to support the master brand, festival treatments, product brands, house brands and endorsed brands. Logo files are downloaded through a decision-tree, similar to sites developed by ConeHouse for Vancity and the Province of British Columbia.

In hosting more than 1,300 events annually, Stampede Park is a year-round hub for tourism, economic development, entertainment, agriculture, education and youth development. In 2004, the Stampede announced a 15-year development vision that includes new trade and entertainment facilities, expanded green space, a youth campus, new agriculture arena, hotel, retail marketplace, heritage museum and a riverfront park.

The Calgary Stampede was recently named one of Canada’s top brands by Superbrands Canada, and research has confirmed the 10-day festival is second only to the Rocky Mountains as a Canadian icon readily identified by Americans and Canadians. “Its reputation is something Calgarians take great pride in,” says Steve Allan, immediate past chairman of the board, Calgary Stampede.

See: www.calgarystampede.com